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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Single customer view ： ウィキペディア英語版 Single customer view A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.〔http://www.experian.co.uk/assets/about-us/white-papers/single-customer-view-whitepaper.pdf〕〔http://www.marketingweek.co.uk/driving-value-from-the-single-customer-view/3015497.article〕 The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions.〔http://www.portraitsoftware.com/blog/customer-interaction/value-single-customer-view-competitive-markets〕〔http://www.atominsight.com/about-us/blog/single-customer-view-essential〕 A single customer view is also considered especially relevant where organisations engage with customers through multiple channels, since customers expect those interactions to reflect a consistent understanding of their history and preferences.〔http://econsultancy.com/uk/blog/9612-the-impact-of-a-single-customer-view-on-consumer-behaviour-infographic〕〔https://www.redant.com/gaining-the-single-customer-view-in-a-multi-channel-world/〕 However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts.〔http://www.capgemini.com/technology-blog/2011/03/single-customer-view/〕 Where representations of a customer are held in more than one system, achieving a single customer view can be difficult: firstly because customer identity must be traceable between the records held in those systems, and secondly because anomalies or discrepancies in the customer data must be resolved.〔http://www.fusionmarketingexperience.com/2012/05/customer-centricity-and-the-single-customer-view-challenges/〕〔http://www.atominsight.com/about-us/blog/single-customer-view-hard〕 As such, the acquisition by an organisation of a single customer view is one potential outcome of successful Master data management. Since December 2010, maintaining a single customer view has become mandatory for UK banks and other deposit takers due to new rules introduced by the Financial Services Compensation Scheme.〔http://www.fscs.org.uk/industry/single-customer-view/index.html〕〔http://www.bankingtech.com/bankingtech/single-customer-view-keeping-one-eye-on-the-ball/20000186662.htm〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Single customer view」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.